Our Local Heroes Foundation: How much of the ticket price goes to the charity?

  1. On 4 March 2014, I reported that Prize Promotions Limited, the official professional fundraiser for Afghan Heroes, was raising funds for another “heroes” military charity – Our Local Heroes Foundation. (https://dralexmay.wordpress.com/2014/03/04/prize-promotions-raising-funds-for-another-heroes-military-charity/) I received 8 March 2014 a damning account of a customer experience of Prize Promotions Limited working for Our Local Heroes Foundation. (https://dralexmay.wordpress.com/2014/03/08/prize-promotions-another-customer-experience/) It corroborated my experience of Prize Promotions Limited raising funds for Afghan Heroes. (https://dralexmay.wordpress.com/2014/01/06/the-fundraiser-the-comedian-and-the-ex-cabinet-minister-the-tale-of-a-military-charity/)
  2. On 30 March 2014, I presented evidence that Our Local Heroes Foundation might be trying to hide the role of Prize Promotions Limited in its fundraising. (https://dralexmay.wordpress.com/2014/03/30/prize-draw-by-prize-promotions-limited-for-our-local-heroes-foundation/)
  3. As it did for Afghan Heroes, Prize Promotions Limited runs “prize draws” on behalf of Our Local Heroes Foundation. Someone has kindly sent photos of a current ticket, front (Figure 1) and back (Figure 2). I have obscured the ticket number for privacy.
    Figure 1. Our Local Heroes Foundation “prize draw” ticket: front

    Figure 1. Our Local Heroes Foundation “prize draw” ticket: front

    Figure 2. Our Local Heroes Foundation “prize draw” ticket: back

    Figure 2. Our Local Heroes Foundation “prize draw” ticket: back

  4. Please compare this “prize draw” ticket with those Prize Promotions Limited sold for Afghan Heroes: see Figure 1 and 2 in the post, https://dralexmay.wordpress.com/2014/01/06/the-fundraiser-the-comedian-and-the-ex-cabinet-minister-the-tale-of-a-military-charity/. As you can see, Prize Promotions Limited still labels its tickets “skill prize competition” on the front, despite there being no such legitimate competition design: see para 19-21 in the post, https://dralexmay.wordpress.com/2014/01/06/the-fundraiser-the-comedian-and-the-ex-cabinet-minister-the-tale-of-a-military-charity/.
  5. But there is an important difference: the current tickets, unlike the earlier ones for Afghan Heroes, don’t say how much of the £2.50 ticket price goes to the charity. Or how little: it was just 20% for Afghan Heroes.
  6. Ticket-holders are referred to http://www.ourlocalheroes.org.uk for “winners, donations and merchandise” (Figure 1). Yet the proportion isn’t disclosed at the Our Local Heroes Foundation website either.
  7. Julie Pearson is the public contact for the charity, according to the Charity Commission website. On 14 May 2014, I emailed her for the proportion (info@ourlocalheroes.org.uk).
  8. Having heard nothing a week later (21 May 2014), I have today emailed her again for the answer.
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2 thoughts on “Our Local Heroes Foundation: How much of the ticket price goes to the charity?

  1. Pingback: Our Local Heroes Foundation: Only 20% of the ticket price goes to the charity… but you wouldn’t know from the tickets or website | Dr Alex May

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