Our Local Heroes Foundation: Only 20% of the ticket price goes to the charity… but you wouldn’t know from the tickets or website

  1. Military charity Our Local Heroes Foundation only receives 20% of income from £2.50 “prize draw” tickets that are sold in its name, founder Steve Pearson told me by email 22 May 2014. He said that the charity hadn’t responded to my first message seeking the proportion, sent 14 May 2014, because it’d been automatically assigned to the junk folder. (https://dralexmay.wordpress.com/2014/05/21/our-local-heroes-foundation-how-much-of-the-ticket-price-goes-to-the-charity-2/)
  2. This means that 80% goes to professional fundraiser Prize Promotions Limited, for selling the tickets to the public in the name of Our Local Heroes Foundation.
  3. Previously, Prize Promotions Limited was the official professional fundraiser for another “heroes” military charity – Afghan Heroes. On 17 December 2013, regulator the Charity Commission announced that it’d opened a “statutory inquiry” into Afghan Heroes. Statutory inquiries are the regulator’s most serious type of engagement with charities. On 5 February 2014, the Charity Commission stated publicly that it’d appointed an “interim manager” to Afghan Heroes.
  4. In January 2014, I exposed two schemes Prize Promotions Limited was using last year to raise funds for Afghan Heroes from the public illegally in Greater Manchester: one in shopping centres, the other on the street. (https://dralexmay.wordpress.com/2014/01/06/the-fundraiser-the-comedian-and-the-ex-cabinet-minister-the-tale-of-a-military-charity/)
  5. The Our Local Heroes Foundation “prize draw” tickets don’t say how much of the £2.50 ticket price goes to the charity: see Figure 1 and 2 in the post https://dralexmay.wordpress.com/2014/05/21/our-local-heroes-foundation-how-much-of-the-ticket-price-goes-to-the-charity-2/. The front of the ticket refers ticket-holders to http://www.ourlocalheroes.org.uk for “winners, donations and merchandise”. There is no mention of Prize Promotions Limited on the front of the ticket; and only minimally on the back.
  6. Yet the proportion isn’t disclosed at the Our Local Heroes Foundation website either.
  7. Prize Promotions Limited doesn’t have a website for the public – and hasn’t since I first became aware of the company in February 2013. This has always made me suspicious. (https://dralexmay.wordpress.com/2014/04/03/prize-promotions-limited-whither-afghan-heroes/) But it has always had a website to recruit “sales promotion staff” to sell “skill prize draw tickets in shopping centres across the UK” on behalf of first Afghan Heroes, and now Our Local Heroes Foundation: http://www.blackpoolsalesjobs.co.uk/prizepromotions.php. “Earn great commision” [sic], it proclaims.
  8. The person who sent me the photos of the Our Local Heroes Foundation “prize draw” tickets had no idea how much of the £2.50 ticket price goes to the charity. He’d purchased the tickets from an Our Local Heroes Foundation stall at Oxford train station 5 May 2014. The ticket sellers in the charity branded clothing hadn’t disclosed the proportion. Nor was there any written information available – a leaflet, say – to take away. Similarly, when in February 2013 I encountered Prize Promotions Limited selling tickets on behalf of Afghan Heroes in a shopping centre in Stockport, the staff then couldn’t provide any printed information to take away. In the end, they resorted to handing me a ticket. (See para 5 in https://dralexmay.wordpress.com/2014/01/06/the-fundraiser-the-comedian-and-the-ex-cabinet-minister-the-tale-of-a-military-charity/)
  9. “Andy” is another who bought Our Local Heroes Foundation “prize draw” tickets with no idea how much of the £2.50 ticket price goes to the charity. (https://dralexmay.wordpress.com/2014/03/08/prize-promotions-another-customer-experience/) Again, the ticket sellers in the charity branded clothing – this time in the foyer of a supermarket in Liverpool – hadn’t disclosed the proportion. “Andy” had to call Prize Promotions Limited, eventually getting the answer from director Luke Varley. He duly asked for a refund in disgust at only 20% and the company’s underhand manner.
  10. On 20 May 2014, “Joff” encountered an Our Local Heroes Foundation stall at another train station in the South-East, Reading. Read his two comments that day on the post https://dralexmay.wordpress.com/2014/03/30/prize-draw-by-prize-promotions-limited-for-our-local-heroes-foundation/. As you can see, he had to ask the “particularly aggressive” ticket sellers how much of the £2.50 ticket price goes to the charity. Again, there was no printed information with the proportion to take away. The Terms and Conditions for the “prize draw” were unavailable, too.
  11. Our Local Heroes Foundation authorises professional fundraiser Prize Promotions Limited to sell misleading “prize draw” tickets in the charity’s name. Further, the ticket sellers wear the charity branded clothing. The tickets don’t say how much of the £2.50 ticket price goes to the charity. Nor does the Our Local Heroes Foundation website. My experience of Prize Promotions Limited and its methods of working, including interactions with director Tony Chadwick via email, mean that I don’t have confidence in nor trust the company. (https://dralexmay.wordpress.com/2014/01/06/the-fundraiser-the-comedian-and-the-ex-cabinet-minister-the-tale-of-a-military-charity/) On 30 March 2014, I presented evidence that Our Local Heroes Foundation might be trying to hide the role of Prize Promotions Limited in its fundraising. (https://dralexmay.wordpress.com/2014/03/30/prize-draw-by-prize-promotions-limited-for-our-local-heroes-foundation/)
  12. I am seriously concerned about Our Local Heroes Foundation due to its use of professional fundraiser Prize Promotions Limited. In my experience and that of others, the staff of Prize Promotions Limited can be dishonest and lack integrity. The fundraising company isn’t always open and transparent about its work. It doesn’t even have a website for the public, only one to recruit ticket sellers (“earn great commision” [sic]). But there’s another reason why I am seriously concerned about the charity: how it works in such a misleading and opaque way with Prize Promotions Limited.
Advertisements

3 thoughts on “Our Local Heroes Foundation: Only 20% of the ticket price goes to the charity… but you wouldn’t know from the tickets or website

  1. Pingback: Our Local Heroes Foundation: Why are you a patron of a charity that works with Prize Promotions Limited? | Dr Alex May

  2. Pingback: Our Local Heroes Foundation: Prize Promotions Limited again selling wristbands on the street without a street collection permit | Dr Alex May

  3. Pingback: CORRECTION: Our Local Heroes Foundation DID have a street collection permit for Manchester city centre 16 July 2014 | Dr Alex May

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s