Our Local Heroes Foundation: Why are you a patron of a charity that works with Prize Promotions Limited?

  1. Ben Wallace, the MP for Wyre & Preston North (http://www.benwallacemp.com), is a patron of military charity Our Local Heroes Foundation. On 4 April 2014, I wrote to him (email) with my concerns about the charity due to its use of professional fundraiser Prize Promotions Limited. Having heard nothing, I sent a reminder three weeks later, 25 April 2014.
  2. On 20 May 2014, I received a reply from his office. Zoe Dommett, Senior Parliamentary Assistant and Office Manager, wrote: “I am writing on Ben Wallace’s behalf in response to your enquiry regarding his role as a Patron of Our Local Heroes Foundation. You should be aware that as a Patron, Mr Wallace is not involved in the day to day management of the charity. He has investigated the issues you raise about the charity’s decision to use a professional fundraising company. While, of course, we would all prefer to have dozens of fundraising volunteers, the use of a fundraising company is common practice amongst charities, large and small. The important thing is whether the charity itself is doing what it sets out to do. Mr Wallace will continue to monitor the performance of Our Local Heroes Foundation. However, to date the only issue you identify is that you are suspicious of the fundraising company, rather than the charity. Mr Wallace is a Patron of the latter, but has nothing to do with the former. Thank you for taking the time to contact Mr Wallace.”
  3. As an MP, Mr Wallace lends credibility to the charity. His endorsement is worth even more because he himself is ex-military. People will assume that Our Local Heroes Foundation is credible as Mr Wallace will surely have done due diligence. But former Defence Secretary Dr Liam Fox MP was a patron of Afghan Heroes (as was comedian Bobby Ball).
  4. On 17 December 2013, regulator the Charity Commission announced that it’d opened a “statutory inquiry” into Afghan Heroes. Statutory inquiries are the regulator’s most serious type of engagement with charities. On 5 February 2014, the Charity Commission stated publicly that it’d appointed an “interim manager” to Afghan Heroes.
  5. Contrary to Mr Wallace’s response, I don’t have concerns about use of a professional fundraiser per se: it’s the company that Our Local Heroes Foundation works with and how they work together. Prize Promotions Limited was the official professional fundraiser for Afghan Heroes.
  6. In January 2014, I exposed two schemes Prize Promotions Limited was using last year to raise funds for Afghan Heroes from the public illegally in Greater Manchester: one in shopping centres, the other on the street. (https://dralexmay.wordpress.com/2014/01/06/the-fundraiser-the-comedian-and-the-ex-cabinet-minister-the-tale-of-a-military-charity/)
  7. Prize Promotions Limited represents Our Local Heroes Foundation in public. In people’s eyes, the fundraising company’s staff are the charity’s staff. Indeed, the Prize Promotions Limited workers wear Our Local Heroes Foundation branded clothing. For any charity, the decision to work with a particular professional fundraiser is therefore an important one, as the Charity Commission says. (http://www.charitycommission.gov.uk/running-a-charity/fundraising/working-with-companies-and-professional-fundraisers/)
  8. But another reason why I am seriously concerned about the charity is how exactly it works with Prize Promotions Limited. (https://dralexmay.wordpress.com/2014/05/27/our-local-heroes-foundation-only-20-of-the-ticket-price-goes-to-the-charity-but-you-wouldnt-know-from-the-tickets-or-website/) Our Local Heroes Foundation permits unreasonable fundraising costs, with 80% retained by the professional fundraiser. Military charities have one of the most popular causes, so we would expect Our Local Heroes Foundation to raise funds much more efficiently. Both the high profile and size of Help for Heroes (registered charity number: 1120920) attest to the public’s sympathy for the plight of wounded soldiers. Indeed, Help for Heroes is so well-known and its cause so popular that most reported frauds relating to military charities derive from “charities” with names similar to Help for Heroes, says the police. (http://www.independent.co.uk/news/uk/crime/charity-fraudsters-use-help-for-heroes-popularityto-help-themselves-9242465.html) [This report appeared in the print Independent 7 April 2014 as “Charity fraudsters use Heroes’ popularity to help themselves”.]
  9. Not only does Our Local Heroes Foundation permit unreasonable fundraising costs. But also it allows inadequate disclosure of fundraising costs to both actual and potential donors. The £2.50 “prize draw” tickets sold in its name don’t say how much of the ticket price goes to the charity. It is wrong to conceal the fact that the proportion is just 20%. Further, the ticket sellers in the charity branded clothing are unable on request to provide printed information with the answer.
  10. Although ticket-holders are referred to http://www.ourlocalheroes.org.uk for “winners, donations and merchandise”, the Our Local Heroes Foundation website fails to disclose the proportion too. There the lack of disclosure persists, despite me bringing it to the charity’s attention in an email 14 May 2014.
  11. Our Local Heroes Foundation acts against the public interest by approving unreasonable fundraising costs of 80%, especially for such a popular cause. The charity also acts against the public interest by permitting Prize Promotions Limited to raise funds on its behalf without disclosure of fundraising costs. The £2.50 “prize draw” tickets sold in the name of Our Local Heroes Foundation are highly misleading. For these and other reasons, it is clear that the charity deserves scrutiny for its fundraising activities. I don’t understand why patron Mr Wallace disagrees.
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8 thoughts on “Our Local Heroes Foundation: Why are you a patron of a charity that works with Prize Promotions Limited?

  1. The’re doing the rounds down the South East (Bedford Tesco stores.)
    It’s ashame that they’re duping the public. Maybe a job for the BBC watchdog team.

  2. Pingback: Our Local Heroes Foundation: Prize Promotions Limited again selling wristbands on the street without a street collection permit | Dr Alex May

  3. Pingback: CORRECTION: Our Local Heroes Foundation DID have a street collection permit for Manchester city centre 16 July 2014 | Dr Alex May

  4. Pingback: Our Local Heroes Foundation: Less than 17% of £3 price of wristbands goes to the charity | Dr Alex May

  5. I used to work for these I was asked to sell wrist bands on the street without a peddlers licence witch I new nothing about . There is alot of corruption in this company LUKE was our boss at the time and had really nasty temper very pushy at times and lost his cool if we wernt selling enough bands . We was told if anyone asks how much money goes to charity we had to direct them to website . Every band you sell you keep 1 £ so you sell 100 bands thats 100 £ a week! 7 days a week 700 £ im not milking that either money was daft and not honest I stopped working for these because they was putting us on sites we didnt have permission to be on and I could see us being on news sooner or later . ITS A CON 100% I WENT to bosses house after work 28 years old he had 2 mercs 2 people carries and even had heated kennels for his bulldogs at 100 £ a dog . He also showed me his partners salon he had just bought her . All this money is from the charity hes a scum bag and its not the workers faults as we didnt get traind so new no better but sooner or later you see wats really going on and then you make a choice stay? Go ? Im glad im gone !

  6. This was published on behalf of my son who would not like to be named . If id of known what these scum bags was doing id of been first to give them a piece of my mind

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