- One concern about new charity Support The Heroes (registered charity number: 1155853) is the similarity of its name to Help for Heroes, the high-profile military charity. My reasonable suspicion is that the similarity is intentional, as I wrote in my 21 April 2015 post, not coincidental. Here I report a tweet from Support The Heroes that reinforces this suspicion.
- The charity’s official Twitter is @supportthheroes. On 9 April 2015, Support The Heroes tweeted: “Thank you very much for your support”, embedding a tweet from company Soul Consulting, @ticknersoul (screen shot in Figure 1).
- Soul Consulting is “a unique business development company”, according to its website, soulconsulting.co.uk.
- Soul Consulting’s tweet, dated 8 April 2015, records an apparent donation to Support The Heroes (screen shot in Figure 2). The charity is explicitly referred to via @supportthheroes. What the tweet says next raises serious questions about the new military charity: “…helping these heroes get the right support and help they need #helpforheroes”.
- Use of “helping” and “help” with “heroes” is highly likely to mislead the public. It resembles and therefore evokes Help for Heroes (registered charity number: 1120920). Yet the hashtag is even worse: it actually says Help for Heroes – #helpforheroes.
- Help for Heroes’ official Twitter is @helpforheroes.
- The misleading tweet is from Soul Consulting, “a unique business development company”. Not only did Support The Heroes publish it on its official Twitter page. But the charity explicitly endorsed the tweet it embedded: “Thank you very much for your support”. Support The Heroes is responsible for both its tweets and their contents.