Confusing Support The Heroes and Help for Heroes: a revealing tweet

  1. One concern about new charity Support The Heroes (registered charity number: 1155853) is the similarity of its name to Help for Heroes, the high-profile military charity. My reasonable suspicion is that the similarity is intentional, as I wrote in my 21 April 2015 post, not coincidental. Here I report a tweet from Support The Heroes that reinforces this suspicion.
  2. The charity’s official Twitter is @supportthheroes. On 9 April 2015, Support The Heroes tweeted: “Thank you very much for your support”, embedding a tweet from company Soul Consulting, @ticknersoul (screen shot in Figure 1).

    Figure 1. Support The Heroes tweet dated 9 April 2015 (capture at 9 May 2015)

    Figure 1. Support The Heroes tweet dated 9 April 2015 (capture at 9 May 2015)

  3. Soul Consulting is “a unique business development company”, according to its website,
  4. Soul Consulting’s tweet, dated 8 April 2015, records an apparent donation to Support The Heroes (screen shot in Figure 2). The charity is explicitly referred to via @supportthheroes. What the tweet says next raises serious questions about the new military charity: “…helping these heroes get the right support and help they need #helpforheroes”.

    Figure 2. Soul Consulting tweet dated 8 April 2015 (capture at 9 May 2015)

    Figure 2. Soul Consulting tweet dated 8 April 2015 (capture at 9 May 2015)

  5. Use of “helping” and “help” with “heroes” is highly likely to mislead the public. It resembles and therefore evokes Help for Heroes (registered charity number: 1120920). Yet the hashtag is even worse: it actually says Help for Heroes – #helpforheroes.
  6. Help for Heroes’ official Twitter is @helpforheroes.
  7. The misleading tweet is from Soul Consulting, “a unique business development company”. Not only did Support The Heroes publish it on its official Twitter page. But the charity explicitly endorsed the tweet it embedded: “Thank you very much for your support”. Support The Heroes is responsible for both its tweets and their contents.

One thought on “Confusing Support The Heroes and Help for Heroes: a revealing tweet


    Dear Mr May (sent directly via email on 23/8/16)

    I write to inform you of an article i have come across which you published on your website in May 2015 article here:

    I believe you have brought my name and companies name into some derogatory issue relating to scams via charities. I wish to inform you that what you are implying is incorrect and it is absolutely disrespectful of you to mention my name and my companies name and imply i have done something i shouldn’t have.

    My business, established in 2014 is not on companies house your correct, and i do recall a call from a man who was abrupt and unprofessional asking me why my details are not on companies house.

    If you had been professional and asked the question you were seeking then you would have got a very honest answer “I had given to a charity out of kindness and support to help for heroes in my local town who need more counselling for people suffering with PTSD”

    Instead you address my business as some fake dissolved company that is not on companies’ house, I wish to inform you clearly that my company nor my name has anything to do with this issue you have mentioned. The way you write your article is unprofessional and very dishonest especially as you do not know my business or me.

    I suggest you take down the article from your site immediately and at least be a grown up and call to discuss this issue to help you to understand your confusion.

    There also seems to be conflicting information, which again you have mis-understood. I mention support our heroes out of word verb not as a charity (to which i didn’t know there was one) meaning i have supported our heroes by donating to help for heroes’ charity in my local town. To be honest i don’t know why i am wasting my time elaborating on such a terrible article especially as you have not been grown up enough to call me to discuss this unprofessional accusations you are making.

    The true fact of this matter is i wish to inform anyone who reads this that they actually understand what has happened and how this Mr May has been very unprofessional and talk about a business he knows nothing about nor has he taken the time or effort to understand who and what we do. Therefore, there are times when you have to let the smaller people in the world spit their dummies out and act like children to defend themselves in something that should really be dealt with by a professional.

    Please feel free to get in touch by phone instead of writing childish emails.

    Have a good day

    Miss E Tickner
    Director – Soul Consulting

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