Private Eye reports exposés of national newspaper ads by fake limited company for “detox foot patches”

  1. The current issue of Private Eye (1462) reports my linked exposés of national newspaper ads by a fake limited company for “detox foot patches” (see previous post and the reference there).
  2. Private Eye is the UK’s number one best-selling news and current affairs magazine.
  3. You won’t find the report – or much else from the magazine – on the Eye website because the online presence is minimal. Heres a scanned copy of the page from my subscription copy – see top right corner: Private Eye 1462.
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Ad again for “detox foot patches” in Daily Mirror – despite Dr Miriam Stoppard’s warning

  1. On 19 December 2017, Daily Mirror health columnist Dr Miriam Stoppard rightly dismissed “detox foot patches” as a sham. But something she didn’t mention: her newspaper carried ads for them earlier last year (see 19 December 2017 post).
  2. Well, the same advertiser, Health Broadcast Ltd, is today (17 January 2018) back in the Mirror with a full-page ad for… “detox foot patches”: Daily Mirror 17 Jan 2018.
  3. Why does the Daily Mirror continue to fail its readers this way?

Dr Miriam Stoppard dismisses “detox foot patches” as a sham – but Daily Mirror carried ads for them earlier this year

  1. On 19 December 2017, Daily Mirror health columnist Dr Miriam Stoppard rightly dismissed “detox foot patches” as a sham: Daily Mirror 19 Dec 2017.
  2. But something she didn’t mention: her newspaper carried ads for them earlier this year. See, for example, this ad on 25 January 2017: Daily Mirror 25 Jan 2017 p.24. The same ad also appeared on 7 March 2017: Daily Mirror 7 Mar 2017 p.35.
  3. The advertiser is Health Broadcast Ltd, a company I wrote about on 15 August 2017. As I then pointed out, there’s no UK-registered company with that name, according to the Companies House register. Further, the company didn’t respond to emails asking why it isn’t on the Companies House register.
  4. My 15 August 2017 post describes my complaints to the Daily Mail newspaper after it persisted in publishing ads for Health Broadcast Ltd.

Daily Mirror blurs the separation between editorial and advertising

  1. On 22 May 2017, the Daily Mirror newspaper published a health-related ad featuring Dr Miriam Stoppard opposite her column. The ad risks undermining both her and the newspaper’s editorial integrity.
  2. That day Dr Stoppard’s column was on p.30 (Daily Mirror 22 May 2017 p.30), and the ad on the other page of the double spread, p.31 (Daily Mirror 22 May 2017 p.31).
  3. There’s a clear conflict of interest between her role as Daily Mirror health columnist and her endorsement in ads of health-related products and services.
  4. Dr Stoppard is also continuously promoting the advertiser on Twitter (screen shot in Figure 1), without disclosing she’s appearing in its press ads and on its website (screen shot in Figure 2), and thus presumably is paid by the company. Her Twitter biography proclaims “Daily Mirror health expert” (screen shot in Figure 3).

    Figure 1. Dr Miriam Stoppard on Twitter promoting a company, without disclosing she fronts its press ads at 23 May 2017

    Figure 2. Dr Miriam Stoppard on company website at 23 May 2017

    Figure 3. Dr Miriam Stoppard’s Twitter biography at 23 May 2017

  5. What’s worse, the Daily Mirror published Dr Stoppard’s ad – and alongside her column. As I say, the ad risks undermining both her and the newspaper’s editorial integrity.
  6. Dr Stoppard joins the club of media doctors who undermine their credibility by appearing in health-related ads – doctors such as Dr Hilary Jones (see 3 April 2017 & 10 April 2017 posts) and Dr Chris Steele (see 18 April 2017 post).
  7. Neither Lloyd Embley, Daily Mirror editor-in-chief, nor Dr Stoppard responded to my complaint, which I sent twice to both.