- On 30 October 2017, Charles Moore wrote about “wonderful” charity Style for Soldiers in his notebook column in The Daily Telegraph newspaper: Daily Telegraph 30 Oct 2017. But he failed to disclose something relevant – colleague Lisa Armstrong, Telegraph fashion director, is a trustee of the charity that provides bespoke clothes for wounded soldiers.
- The “Fashion Journalist of the Year” hasn’t just become a trustee. Ms Armstrong was a founding director – that is, trustee – when the charitable company was incorporated on 13 November 2012, according to Companies House records (registered company number: 08291711). The Charity Commission public register of charities confirms her as a trustee (registered charity number: 1161119).
- It may be “wonderful” as former Telegraph editor Mr Moore says, but Style for Soldiers seems to be confused about the difference between patron and trustee. Ms Armstrong is identified as a patron on the charity website (screen shot in Figure 1). Shirtmaker Emma Willis set up Style for Soldiers.
Figure 1. “Patron” Lisa Armstrong: Style for Soldiers homepage at 2 November 2017
- This isn’t the first time the military charity has appeared in The Telegraph, however. On 17 December 2016, for example, Ms Armstrong wrote a gushing profile of founder and trustee Ms Willis in The Daily Telegraph, nominating her as woman of the year for her achievements with Style for Soldiers. Here’s the online version: http://www.telegraph.co.uk/fashion/brands/meet-emma-willis-tailor-helping-injured-soldiers-regain-confidence/. Hardly an unbiased nomination. Yet the fashion director didn’t declare her own role at the charity, so readers had no idea of the ridiculousness of the situation.
- Almost exactly a year before, meanwhile, then chief reporter Gordon Rayner reported on Style for Soldiers in The Sunday Telegraph (20 December 2015). Again, here’s the online version: http://www.telegraph.co.uk/news/uknews/defence/12058116/Style-For-Soldiers-how-a-charity-has-used-bespoke-clothes-to-restore-wounded-soldiers-confidence.html. Mr Rayner, you won’t be surprised to learn, failed to mention colleague Ms Armstrong. What’s more, an editorial that Sunday, too, plugged Style for Soldiers – again saying nothing about the fashion director‘s position there.
- The Telegraph has given lots of publicity to Style for Soldiers, almost always failing to declare Ms Armstrong‘s involvement with the charity. Columnist Mr Moore is only continuing the tradition.
- Mr Moore hasn’t responded to requests for comment at date of publication.