- Today (18 April 2018) Health Broadcast Ltd, a fake limited company, has surpassed itself with a leaflet promoting the ridiculous “detox foot patches”. The leaflet is even more concerning than the firm’s national newspaper ads for same (see previous post).
- The leaflet was an insert in – you’ve guessed it – the Daily Mirror.
- For many reasons, the leaflet is shocking. For a start, it makes so many misleading health claims. Here I ignore those. Instead, I want to highlight something about the leaflet that means we can quickly dismiss the advertiser, without even considering the ludicrous health claims.
- The front of the leaflet proclaims “Detox while you sleep!”, “see press article inside”: Leaflet front back. The so-called article actually appears on the back of the leaflet, below the banner, “national press coverage”. As you can see, a newspaper, national or local, isn’t actually named. Funny that.
- What does the so-called article say? Well, the headline is certainly familiar, “Detox while you sleep!” As is the author, Sally Jennings. But then so, too, are the photo and content! That’s because what’s presented as an article in an unnamed national newspaper is in fact Health Broadcast Ltd‘s ad in the national press (see previous post) – but this time it isn’t identified as an ad.
- The presentation of the ad in the Mirror, remember, is highly troubling: it’s labelled “health report”, and creates the impression it’s an editorial feature written by Ms Jennings. Now it’s even worse in the leaflet, where the ad is presented as an article in the national press.
- The dishonesty is shocking. As I say, there’s no need to examine the preposterous health claims.